Dear Top Kiwi Travel Blogger

Dear Candacetravelthursbutton

I was so excited to read your email and to find out that I am one of the top 30 Kiwi travel bloggers. How wonderful!

Did that mean you were about to offer me a fabulous trip to a five star spa, as I have been offered previously in the trip from the UK to the Anassa in Cyprus? Or perhaps you were going to ask me to spend some time trialing one of your Hotels and reviewing their product, as I did in Amsterdam. Oh and in Rome, and in Venice.

Were you going to suggest I spend some time travelling Vietnam or the Gold Coast or even Taupo and you’d be my guide showing off the very best the destination has to offer?

I read on with fevered anticipation.

Amazingly though, you requested I answer some questions.

Pretty rubbish questions really.

I mean, not exactly a perfect example of questions we should ask about travel accommodation.

But you did say I was one of the top 30 Kiwi Travel Bloggers so I persevered with your invitation. Who chose that list by the way? It was when I reached this sentence that I stopped for a minute..

“Once complete we will list the best answers received into a fabulously designed post and link to your blog as well as your social media channels from within the post. In exchange for your time, you will gain exposure for your blog..”

So, just to clarify.

If, and only if, my answers are deemed to be good (enough?) they will be packaged into a blog post that I have no control over and will then be published all over the internet. This same internet that provides my income, as a top Kiwi Travel Blogger?

What if I don’t like the post?
What if you annoy some of my other clients in your post?
What if frankly, the post sucks?

It’s taken me four years of hard slog to grow my blog from a nothing to a moderately successful Google PR 4 blog. In return for my time you are going to offer me exposure? Pray tell, what blog or website specifically will you put this on? And what is its Pagerank? Even if its Pagerank is brilliant, more important to me is  does it have any credibility or do you intend to ‘borrow’ some of Vegemitevix’s?

I know that you are getting it in the neck for all poorly conceived SEO outreaches to bloggers, and you may well be a lovely well-meaning person, but there are ways of working with bloggers and it starts with being upfront. Don’t bs me about being a Top Kiwi Travel Blogger if I’m not. Lucky for you Vegemitevix is a top Kiwi travel blogger. Give some thought to how we can creatively work together, and the ‘what’s in it for me’ factor. Bloggers, like professionals everywhere, love that stuff.

All things considered, I will politely but firmly decline your offer.

Kind regards

NB/ You might want to reconsider your approach to Kiwi Bloggers from this point on as I’ve heard from at least 12 others who have received exactly the same email. Some of them don’t even write about travel. Funny eh! Oh and if you are genuine and want to engage with Kiwi Travel Bloggers you might want to get in touch with Parents Online NZ who specialise in helping brands reach out to Kiwi bloggers in mutually beneficial ways.


'Dear Top Kiwi Travel Blogger' has 5 comments

  1. September 11, 2013 @ 11:58 pm Madeleine @ NZ Ecochick

    I got the same email but it said it was for New Zealand’s Top Mummy Bloggers Travel Tips for 2013 and I was one of the Top 30 bloggers for interview, hehe funny. Glad I ignored it Mx


    • November 26, 2013 @ 2:48 pm vegemitevix

      Yeah. that was a bit of a fail not realising that we all talk to each other eh. 🙂 You’d be NZ’s top Eco chick though surely?


  2. November 25, 2013 @ 8:48 am Rochelle Gribble

    From a slightly different perspective, I also received a similar email and after some investigation, decided to answer their questions. The website was a PR6 site and also had a large mailing list. The post links my site and also my G+ and Twitter pages and we saw a nice little spike in traffic both when the post went live and when they included it in their email went out. Although I’m under no illusions about the ‘Top NZ blogger’ business, the 10 mins it took me seem like time well spent.


    • November 26, 2013 @ 2:51 pm vegemitevix

      Thanks Rochelle for your different perspective, very much appreciated. I guess I felt the ‘spike in traffic’ was not worth the free advertising. I do firmly believe that those of us who write on the Internet should be remunerated fairly, not in backlinks or any other profile raising reward. Thanks again for your view, Vx


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